India has introduced stricter oversight of artificial intelligence-generated content, prompting Google to simplify how users can remove personal information and deepfake material from Search results. The move follows new government measures aimed at curbing the misuse of synthetic media, impersonation, and digitally altered content online.

The changes signal a broader regulatory push to ensure greater accountability from digital platforms operating in India, especially as AI tools become more widely accessible.

New Compliance Rules for AI Content

India’s Ministry of Electronics and Information Technology has amended the Information Technology Rules to specifically address AI-generated and AI-modified content. Under the updated framework, intermediaries must clearly label synthetic media and act swiftly when unlawful or harmful content is reported.

A key change is the reduction in takedown time. Platforms must remove flagged illegal content, including deepfakes, within three hours of receiving notice from authorities. Previously, intermediaries were allowed up to 36 hours. The government has stated that the tighter deadline is designed to limit the rapid spread of misinformation and digitally manipulated material.

The rules are expected to take effect from February 20, 2026. Companies will also be required to deploy technical mechanisms to detect whether uploaded content has been artificially generated or altered.

Google Updates Search Privacy Tools

In parallel with the regulatory shift, Google has strengthened its“Results about you” feature within GoogleSearch. The updated system allows users to request the removal of multiple links or images containing sensitive personal data in a single submission.

Users can flag results that include:

  • Non-consensual explicit images
  • Deepfake images or videos
  • Personal contact details
  • Government identification numbers

The interface now includes a dashboard where individuals can track the status of their requests. Google has also introduced proactive alerts to notify users if new results appear that may contain their personal information.

Scope and Limitations

Google clarified that removals apply only to its search index. The original content will remain live on the hosting website unless that site independently removes it. In effect, the tool reduces visibility rather than deleting the source material.

Privacy advocates have welcomed the simplified process but note that enforcement will depend on timely review and transparent standards. Technology experts also point out that automated detection of deepfakes remains imperfect, especially in high-volume environments.

Broader Implications

India’s regulatory tightening reflects growing global concern about the misuse of AI systems. As synthetic content becomes more sophisticated, governments are attempting to balance innovation with safeguards against deception and abuse.

Google’s expanded removal tools give individuals greater control over their digital footprint, while the government’s new compliance framework increases pressure on platforms to respond quickly to harmful AI content. Together, these measures mark a significant step in shaping how artificial intelligence is governed in one of the world’s largest digital markets.For more information on the recent IT rules, please check out this news article: India Mandates AI Content Labels, 3 Hour Takedowns