Without a doubt, the US is the worldwide hub of IT sector, but the average cost of developing a mobile application is extremely low in India than the US. So, in case you are looking for a career in mobile application development in India, it is best to tap into the mobile application market. According to a recent survey, it has been found that an average cost to build an application for Android/iOS is almost 10 times lower than to mobile app development companies in USA.
In the rising competition between Snap Inc. and Facebook Inc., the strategy of both seems to be copying each others. While Facebook is copying product feature of Snapchat, the later is also seems to be copying business playbook of Facebook. Not more than a year after Facebook officially began computing the brick-and-mortar traffic that its advertisements generate — taking from Google’s playbook — Snapchat is gearing to launch its own version of this measurement and including additional ways for marketers to send users from Snapchat to their stores.
Paramount Pictures, Wendy’s and 7-Eleven, were some of the earliest brands to test Snapchat’s measurement tool that tracks the number of users who use Snapchat in a brand’s actual location, like a restaurant or retail store, and then checks how many of those users had seen an advertisement from the brand on the mobile application. Snapchat is capable of telling if someone visited the location of a brand and that person uses Snapchat in that place. However, for this the app should be opened as the app is not allowed to track user’s location when the application is running in the background.
The measurement tool of Snapchat’s Snap shows advertisers the number of people who visited their location had seen the ad of the brand ad on Snapchat. Not only this the tool also tells as how many visitors didn’t see the ad but use Snapchat. Although, advertisers can’t see Snap to Store measurements for single locations, according to the spokesperson, allude to privacy concerns.
In addition, marketers can also use the measuring tool to see number of visitors who got attracted to its ad by comparing the group that saw a brand’s advertisement on Snapchat with the group that didn’t. These comparisons will show that how many visitors visited the location without seeing the ad and how many came because of the ad. Moreover, advertisers can even classify these visitors as per their age groups, gender, region, state, and region and ad type. If things go smoothly, Snapchat might also introduce classification Categories such as gamers, sports fans and beauty expert.
Snapchat is also planning to add location-related categories to its Snap Lifestyle Categories, like and “department store shoppers” and “big box store shoppers.” Also, the company is amending some changes is present categories such as “fitness enthusiasts” and “travel enthusiasts” to appeal to people who use Snapchat at places such as gym, airport etc. Snapchat is also going to use data from PlaceIQ (a location-based analytics firm) to define the audience segments for location-related targeting categories.
Well, it seems that the competition between the Snapchat and Facebook is going to stiffer and bigger in coming times. Only time will tell what exactly the companies have in their mind.
Myths About Android Application Development Company
According to some statistics, it has been found that the current number of mobile apps in Google Play Store is swiftly heading to the 3 million mark. This mounting trend doesn’t seems to be stopping soon. Sounds promising from an android application development company point of view, but is it really?
Well actually, it is not so simple as it seems. The list of leading developers doesn’t seem to be changing much over the last couple of years, especially in the competitive classes. Well who will dare challenge giants, such as Facebook or Google. With this being said, there are very few categories worth competing for.
The demand for iOS applications has increased exponentially in last couple of years. Luckily, there is no shortage of supply to meet the demand. iOS mobile application development companies are putting their best effort to meet the requirement. The submission of applications has increased exponentially. However, the application rejection rate is very high at the App Store. It appears that only half of the submitted applications get clearance by the review team. The strict guidelines and standards of the Apple’s App Store doesn’t allow the low-quality or sub-standard apps. So, to overcome this issue, there are certain tips for every iOS application development company that we have mentioned below.
Mobile Application Development Company
Worldwide revenues for mobile apps are expected to rise drastically by the end of 2017. With the increased use of mobile apps on Smartphones there is no stopping the mobile application industry. Swift development in technology is held responsible for evolution of mobile apps into a worldwide phenomenon. Below are some of the expected trends that the largest fraternity of Smartphone users can look forward to. After going through the below content, you would agree that it’s time for every mobile application development company to be futuristic.
Nowadays it seems like every second person is some sort of mobile app developers or involved in something related with the same. While those who are looking for some support in this area for options, there are many options to select from but with so many mobile application development companies and freelance developers located in every locations, finding a good mobile app developer is a quite challenging job. And when it comes to particularly android application development in particular the number of options are even more vast. So how to find top android app developers for your project.
iOS Application Development Company
Smartphones are now considered as the top selling devices in the world. Business owners are now quickly moving to Smartphone platform to keep their business up in the competition. With so much rise in the demand of mobile phones, the manufacturers are also making use of the latest technology. It is really a great opportunity for businesses to develop mobile apps and keep their audience engaged. However, most of the times they are not able to decide that on which operating system they should develop their business app as every OS have different limitations, functionalities, and the audience. The main competition has been seen between android application development and iOS application development.
On March 27, 2017, Apple released MacOS 10.12.4 and iOS 10.3 version. With the launch of new iOS version, it is the third major update of the iOS 10 operating system. The iOS 10 was introduced last year on September 13, 2016. The latest iOS 10.3 version was in testing phase since January 24, 2017, but now it is available for free update for all the iOS 10 users. The new version available through iTunes for updating. Moreover, Xcode 8.3 is also available with support for iOS 10.3, tvOS 10.2, Swift 3.1, as well as MacOS 10.12.4 and WatchOS 3.2. Now, iOS developers can reply to reviews on apple app store.
The fresh updated version of iOS 10 includes major additions along with some design tweaks and modifications. The updated version is highly useful for developers as it comprises a special feature for developers that allow them to be able to reply to the reviews of the customers in the app store. Before this update, the developers were not allowed to communicate with their app users or visitors for their reviews or feedback. Every developer whenever build a new app and launch it on the app store, they wait to know how users are responding. But, the one sided communication refrained iOS developers from responding to the reviews or feedback of users. However, fortunately Apple has brought the feature that will let developers to stay communicative with their customers in order to enhance not only the app usability and functionality, but also the relationship with customers.
There are numerous suggestions that Apple has provided to the developers that how they can respond to the reviews of the users. It has suggested developers about some of the best ways they can reply to their app users.
- Use clear tone to communicate
- Spamming is not allowed
- Filter facility
- Live interaction with your users for review
- Priority to reviews can be given
- Need to follow review process
Letting OS developers by Apple that they can respond to app store reviews has provided developers great opportunities to enhance their support to the users by providing precise and quick respond to their valuable reviews. This feature is very helpful for iOS developers in order to interact with their target audience and comprehend their expectations and include them in their in their future apps or updates.
Android Application Development Company
If we talk about mobile devices, there are so many things that one can find for free such as Wi-Fi for phones, streaming content, voice calls, video calls, radio, news,, and not to forget to mention, applications. However, when it comes to the free mobile applications, not many of us consider that the marketing of the apps is not free. Though app developers may promise to market your app but not every android application development company stand on their words and dupe clients for the sake of undertaking project. But, AppSquadz Technologies is one such android application development company that believe in showing their effort through their work and not by words.
Mobile Application Development Company
The impact of mobile application doesn’t seems to be stopping. The reach and extent of applications are penetrating deep in every sector, be it finance, gaming, news, business, navigation, education etc. Now, to match up the pace of changing times, schools in Kochi have started deviating from contemporary school diaries to mobile phone applications. Well this is certainly a good news for developers as they will be getting a chance to try their hands in bringing innovative and useful school apps. After this news, every mobile application development company in India will start experimenting and exploring new class of mobile applications.