Mobile marketing, often known as cell phone marketing or mobile advertising, is fast becoming one of the most popular marketing methods for companies of all sizes. Previously, this business was restricted to enterprises with a strong market reputation or well-known brands. However, with the growing number of marketers and the ever-expanding worldwide market, the issue becomes, “How can I include mobile marketing into my bigger marketing strategy?”
To stay up with technological advancements, businesses must begin changing their marketing activities. The popularity of mobile devices is skyrocketing, exceeding 80% in 2016. Even more crucially, average smartphone conversion rates for e-commerce are up 64% compared to average desktop conversion rates. Therefore, the necessity of adapting marketing efforts to be mobile-friendly cannot be emphasized in today’s digitally linked environment.