TV9

Stay Updated Anytime, Anywhere With TV9’s Unmatched Speed in News Delivery

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Client Overview

TV9 Network, one of India’s most prominent and trusted news broadcasters, delivers real-time, credible news in multiple languages and regions. To enhance its digital presence, especially for mobile-first users, TV9 partnered with AppSquadz to build a robust, scalable, and user-friendly mobile news platform.

Client

TV9

Industry

Media and Broadcasting

Requirement

To empower TV9 with digital transformation capabilities and strengthen the mobile app

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Challenges They Face

TV9, a pioneer in Indian news broadcasting, wants its mobile app to be the go-to destination for real-time news updates, live streaming, and multimedia content. The key challenges included:

Delivering Real-Time Live Streaming: Ensuring smooth and uninterrupted live video streaming across varying network conditions and device types.
Handling High Traffic Surges: Managing the sudden spikes in user activity during breaking news without app crashes or slowdowns.
Providing High-Quality Video on Low-End Devices: Optimizing media delivery to support HD playback
Implementing Personalized and Relevant Notifications: Creating an AI-driven notification system that delivers timely, user-specific alerts.
Supporting Offline Content Access: Enabling users in low or no-connectivity areas to access news content and videos.
Publishing News Articles in Real Time: Ensuring the rapid creation, editing, and distribution of news articles across the platform without delays, while maintaining accuracy and consistency under tight deadlines.

Solutions We Offered

We integrated AI-powered notifications for timely, relevant updates and have implemented enterprise-grade security to protect both content and user data, ensuring that TV9 delivers uninterrupted, high-quality journalism to audiences nationwide. Here are the key solutions:

Seamless Real-Time Live Streaming: Implemented adaptive bitrate streaming and cloud-enabled media services to deliver smooth, uninterrupted live video across diverse networks and devices.
Scalable Infrastructure for High Traffic: Designed and deployed an auto-scaling cloud architecture to dynamically handle sudden spikes in user traffic during breaking news, ensuring app stability and performance.
Optimized Media Delivery for Low-End Devices: Used advanced media compression and content delivery networks (CDN) like Amazon CloudFront to provide high-definition video playback with minimal load times on all devices
AI-Driven Personalized Notifications: Developed an intelligent push notification system that sends relevant, user-specific alerts based on preferences and behavior, reducing notification fatigue.
Smart Offline Access Features: Enabled offline reading and video saving functionalities with automatic syncing when connectivity is restored, ensuring uninterrupted access for users in low-network areas.
Real-Time Publishing Workflow Optimization: Implemented a streamlined CMS with automated content syncing and approval workflows, enabling journalists to create, edit, and publish news articles instantly.

Project Overview

The TV9 mobile app was developed as a high-performance, cloud-enabled platform that delivers real-time news with uninterrupted live streaming and personalized, AI-driven notifications. Integrated with scalable AWS infrastructure, the app ensures smooth video playback across devices, seamless handling of traffic surges, and secure content delivery to audiences nationwide.

Technologies Used

Results

The TV9 mobile app transformation delivered a highly scalable, secure, and user-centric platform that has enhanced live streaming performance, personalized user engagement, and content accessibility across devices and network conditions.

Seamless Live Streaming: Adaptive bitrate streaming and AWS-powered infrastructure ensured uninterrupted, high-quality live news broadcasts across India, regardless of varying network conditions.
Scalable Performance During Breaking News: Cloud auto-scaling dynamically handled sudden traffic surges during breaking news, preventing app crashes and slowdowns.
Enhanced User Engagement: AI-driven personalized push notifications delivered relevant alerts, improving user retention without overwhelming users.
Offline Content Access: Offline reading and video saving features expanded content accessibility for users in low or no-connectivity areas with automatic syncing.
Robust Security: Implementation of end-to-end encryption, secure CDN delivery, and DRM-protected sensitive news content and user data, ensuring regulatory compliance.