Sanskar

Your Ultimate Digital Platform for 24/7 Access to Spiritual, Devotional, and Cultural Content Across the Globe

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Client Overview

Sanskar TV is a leading devotional broadcasting channel renowned for delivering spiritual content like bhajans, religious discourses, and cultural programs. With a global audience base, Sanskar TV operates channels such as Sanskar, Satsang, Shubh Cinema, Sanskar UK/USA, Total Bhakti, and Radio Satsang.

Client

Sanskar TV

Industry

Media & Entertainment

Requirement

Building a user-friendly application for enhancing online visibility

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Challenges They Face

To shift their traditional TV broadcasting to a modern OTT platform, Sanskar TV faced several key challenges:

Global Content Delivery: Needed a reliable solution to distribute devotional content seamlessly to viewers worldwide without latency or buffering issues.
Live and On-Demand Streaming: Required support for both live broadcasts and on-demand videos with adaptive streaming quality.
Content Security and Storage: Needed robust security to protect valuable spiritual content and scalable storage for a growing media library.
User Experience Alignment: They wanted a user interface that reflected their traditional devotional brand yet was intuitive for all age groups.

Solutions We Offered

To overcome the challenges, we provided the following solutions for Sanskar TV:

Custom OTT Application Development: Developed a dedicated OTT app that offers easy access to live channels and on-demand devotional content with a seamless viewing experience.
AWS Media Integration: Leveraged AWS Media Live, MediaConvert, MediaPackage, and CloudFront CDN to ensure high-quality, adaptive live streaming and global content delivery.
Secure Cloud Infrastructure: Implemented AWS EC2 for scalable compute power and Amazon S3 for secure, scalable content storage, safeguarding media assets effectively.
Tailored UI/UX Design: Created a user-friendly interface that blends Sanskar’s traditional spiritual essence with modern app usability for all generations.

Project Overview

The Sanskar TV OTT app was developed to bring devotional content to global audiences with uninterrupted live and on-demand streaming. Integrated with AWS infrastructure, the app combines performance, scalability, and spiritual aesthetics.

Technologies Used

Results

The implementation of the Sanskar TV OTT platform led to the following measurable outcomes:

The app enabled seamless content delivery across regions including the USA, UK, and India, significantly growing Sanskar TV’s international audience base.
Adaptive bitrate streaming and AWS-powered delivery ensured smooth playback with minimal buffering, enhancing overall user satisfaction.
The integration of AWS security protocols and scalable S3 storage ensured the safe management of valuable devotional media content.
The culturally aligned UI/UX design resonated with users of all ages, resulting in increased session times, repeat visits, and higher engagement rates.