Aaj Tak
A Highly Customized Mobile App With Cross-Platform Compatibility
5.0/5.0 on Clutch Review
4.8/5.0 on GoodFirm Review
Client Overview
Aaj Tak was first broadcast on DD Metro of Doordarshan (DD) in 1995. It was then broadcast as a news program of 10 to 20 minutes. Aaj Tak came into existence in December 2000 as an independent news channel. It then became the first complete Hindi news channel in the country to be broadcast twenty-four hours. Today, it remains one of the most trusted and widely viewed news broadcasters in the country.
Client
Aaj Tak
Industry
Media & Broadcasting
Requirement
To optimize video delivery, cut data transfer costs, reduce latency, and ensure smooth device performance.
Have a similar requirement?
Get in touch with us →
Challenges They Face
To deliver real-time, high-quality content without interruptions, Aaj Tak needed to address several technical hurdles:
- High S3 Data Transfer Costs: The extensive use of Amazon S3 for video delivery incurred substantial costs, especially during peak traffic periods.
- Latency Issues: Delays in video streaming impacted the user experience, particularly for live content.
- Performance Optimization & Modem Adaptability: Difficulty in maintaining optimized performance across varying device types and network conditions, especially with viewers using speed multipliers during playback.
Solutions We Offered
VideoCrypt enabled Aaj Tak to deliver content more efficiently while enhancing user experience:
- Switched from Akarnai to CloudFron: Reduced data delivery costs with AWS CloudFront, ensuring faster and more economical streaming.
- Implemented Amazon IVS for Low Latency: Leveraged Amazon Interactive Video Service (IVS) to minimize lag and support real-time video delivery.
- Performance Optimization with Modem Support: Enhanced platform responsiveness and compatibility across devices by optimizing video streams for different modems and playback speeds.
Project Overview
The integration of VideoCrypt empowered Aaj Tak to modernize its video delivery infrastructure. By addressing cost inefficiencies and performance limitations, the project ensured an improved viewer experience while safeguarding content with DRM.
Technologies Used
Results
Aaj Tak achieved improved streaming quality, reduced operational costs, and enhanced adaptability across devices and networks:
- Viewers experienced uninterrupted, high-quality video playback even at variable speeds.
- Switching to CloudFront significantly reduced S3 data transfer expenses.
- Streamlined content delivery across diverse user environments, optimizing for different modems and playback needs.
Your Next Big Solution Starts Here!
Connect with our experts today and let us help you craft seamless, high-performance solutions that drive success.
Get in Touch with Our Experts
Whether you have a project in mind, a query, or simply want to explore how we can collaborate, we’re here to help.