Snapchat and Spotify have coupled together for the Diwali-themed Augmented Reality lens, which solely works at a single location: The Gateway of India in Mumbai. It will revive the important bend milestone as it moves- broadens, inclinations, and turns, in the particular sense- to the beats of Spotify playlists to be explicit “Diwali Shuffle”, “Diwali Drive”, or “Diwali Bash”. It acts primarily just like any other Snapchat Lens. Open Snapchat when you are close to the Gateway of India, tap on the bolstered Spotify point of convergence in the location of the convergence carousel, and after that point your camera at the milestone. It will be available for the coming next ten days until October 23 at the Gateway of India in Mumbai.
In the rising competition between Snap Inc. and Facebook Inc., the strategy of both seems to be copying each others. While Facebook is copying product feature of Snapchat, the later is also seems to be copying business playbook of Facebook. Not more than a year after Facebook officially began computing the brick-and-mortar traffic that its advertisements generate — taking from Google’s playbook — Snapchat is gearing to launch its own version of this measurement and including additional ways for marketers to send users from Snapchat to their stores.
Instagram Stories is now having as many users as the last number you heard about Snapchat. And now, it is quickly ‘shifting to monetize its vast audience. Apart from the new 150 million daily users statistics, today Instagram announced the inclusion of ads in Stories. The “UNCLICKABLE” 5 second photo and 15 second video ads emerge between various people’s stories and are skippable. Instagram will also offer business accounts with analytics on the reach, replies, impressions, and exits of their Stories.