To begin with, the increasing penetration of affordable bandwidth, high-quality video streaming, customized OTT apps with feasible pricing models, and a practical approach towards accessibility of several output devices like PCs, laptops, smartphones, and tablets have contributed towards the popularity of OTT, applications. Hence, over-the-top platforms, formerly called OTT have gained popularity, especially during the pandemic with their global approach.
Initially, when theatres were closed due to the upsurge in the covid cases, many businesses had to face loss at a larger scale. More than any other business, the entertainment industry faced cruelties coated with economic loss. In times of desperate need, media consumption increased through an alternative method of OTT. Apps like Netflix, Amazon Prime, Hulu, Disney+Hotstar, BigFix, Hungama Play, and other unauthorized websites that Indian users widely visit.