Social networking sites are increasingly becoming the inevitable part of our life. Be it connecting with people, sharing photos or making people aware of something important, social networking sites provide a great platform to interact with people. Over the last few years, the number of people using social networking sites has significantly racked up, creating opportunities for businesses market their products or brands more effectively while cutting on the overall cost of a marketing plan. Social media sites such as LinkedIn, Twitter, Google Plus, Facebook etc. are playing a crucial role in digital marketing.