Know your target audience. These words are always advice to entrepreneurs in every field of business, as knowing the targeted audience is crucial because of the lack of face-to-face sales opportunities. According to CB Insights, in their post-mortem on the death of 253 startups, 14% of the startups failed as they didn’t get any user attention and indulged in poor marketing strategies. As a result, these companies failed to define their target audience correctly. In this sternest competitive environment, most mobile app developers are concerned about being successful and getting a significant share in the market. Down the line, finding your target market plays a vital role in overall business strategy. Overlooking this step, you risk ruining your whole marketing budget or even a potentially successful mobile app idea.