News & Events

Snapchat To Let Brands Know The Number Of Users Saw Their Ads & Visited The Place

Snapchat

In the rising competition between Snap Inc. and Facebook Inc., the strategy of both seems to be copying each others. While Facebook is copying product feature of Snapchat, the later is also seems to be copying business playbook of Facebook. Not more than a year after Facebook officially began computing the brick-and-mortar traffic that its advertisements generate — taking from Google’s playbook — Snapchat is gearing to launch its own version of this measurement and including additional ways for marketers to send users from Snapchat to their stores.

Paramount Pictures, Wendy’s and 7-Eleven, were some of the earliest brands to test Snapchat’s measurement tool that tracks the number of users who use Snapchat in a brand’s actual location, like a restaurant or retail store, and then checks how many of those users had seen an advertisement from the brand on the mobile application. Snapchat is capable of telling if someone visited the location of a brand and that person uses Snapchat in that place. However, for this the app should be opened as the app is not allowed to track user’s location when the application is running in the background.

The measurement tool of Snapchat’s Snap shows advertisers the number of people who visited their location had seen the ad of the brand ad on Snapchat. Not only this the tool also tells as how many visitors didn’t see the ad but use Snapchat. Although, advertisers can’t see Snap to Store measurements for single locations, according to the spokesperson, allude to privacy concerns.

In addition, marketers can also use the measuring tool to see number of visitors who got attracted to its ad by comparing the group that saw a brand’s advertisement on Snapchat with the group that didn’t. These comparisons will show that how many visitors visited the location without seeing the ad and how many came because of the ad. Moreover, advertisers can even classify these visitors as per their age groups, gender, region, state, and region and ad type. If things go smoothly, Snapchat might also introduce classification Categories such as gamers, sports fans and beauty expert.

Snapchat is also planning to add location-related categories to its Snap Lifestyle Categories, like and “department store shoppers” and “big box store shoppers.” Also, the company is amending some changes is present categories such as “fitness enthusiasts” and “travel enthusiasts” to appeal to people who use Snapchat at places such as gym, airport etc. Snapchat is also going to use data from PlaceIQ (a location-based analytics firm) to define the audience segments for location-related targeting categories.

Well, it seems that the competition between the Snapchat and Facebook is going to stiffer and bigger in coming times. Only time will tell what exactly the companies have in their mind.

Source: http://marketingland.com/snapchat-will-tell-brands-many-people-saw-ads-visited-stores-restaurants-211859

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News & Events

Samsung to Launch Galaxy S8 Tonight

Galaxy S8

Everyone anticipated the Smartphone giant will unveil its new flagship, the Samsung Galaxy S8 and S8 Plus at the Mobile World Congress which was held back in February in Barcelona. However, to everyone’s surprise, Samsung is hosting a separate event to introduce the new Smartphone models. Samsung is going to launch Galaxy S8 and S8 plus tonight in a special event. The handset will be available in two models with difference in their screen size.

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News & Events

Instagram Announced the Inclusion of Ads in Stories

Instagram Announced the Inclusion of Ads in Stories

Instagram

Instagram Stories is now having as many users as the last number you heard about Snapchat. And now, it is quickly ‘shifting to monetize its vast audience. Apart from the new 150 million daily users statistics, today Instagram announced the inclusion of ads in Stories. The “UNCLICKABLE” 5 second photo and 15 second video ads emerge between various people’s stories and are skippable. Instagram will also offer business accounts with analytics on the reach, replies, impressions, and exits of their Stories.

Monetizing the feature just after the 5 months of its launch in August may seem unwise and might potentially slow its speedy growth. It scored 100 million dailies in two months, credit to Stories appearing on the top of the home screen of Instagram feed instead of a different tab or application.

The new Story ads will ultimately be released worldwide on all interfaces, but it will first be inspected over the next several weeks with a group of 30 associates, comprising General Motors, Nike, Capital One, and Netflix. About 70 percent of Instagram users are following a business, and 1/3rd of the most-watched Stories were created by businesses on Instagram, so the company believes that its partners can make ads which won’t bore people into shutting the app. Moreover, they’ll be able to see analytics on their Stories via Insights button on their profiles.

For the time being, Stories ads will be vended on a cost – per thousand impressions basis and valued through auction, with any duration of view counting as an impression instead of requiring to play for 3 seconds to make it counted as a view. At present, there is no option to swipe or click to open the website of the advertisers, but might be incorporated in near future.

Users will not see any signs of the ads until they watch a couple of friends’ Stories in succession. When the application automatically moves from the end of one story to the start of another, Instagram will put in an ad with a label “Sponsored” on it. Ads will be either comprising a photo lasting up to 5 seconds or a video lasting up to 15 seconds. Users can either watch the ad to completion before it automatically moves to the next friend’s story, or they can simply swipe to skip it.

Well, it’s a bold move considering the tenure of this feature being less than six months.

Source url:https://techcrunch.com/2017/01/11/instagram-stories-hits-150m-daily-users-launches-skippable-ads/

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News & Events

What to Expect in 5G Technology

5G Technology

5G Technology

Once considered a luxury, now the fast increasing demand for streaming services, social media and online games has created the need for a high-speed internet. Our Smartphones today consume more data than ever before and this is expected to increase in the time to come. 5G technology will improve the downloading speed as compared to 4G network.

With the world becoming more connected, there arises the need for a network that supports emerging technologies such as self-driving cars, virtual reality and the Internet of Things.

So what can we expect from 5G technology? And how soon will our phones are using this next generation technology that is expected to provide lighting fast connection?

Let Us Look At the Definition of 5G

No official definition that distinguishes a wireless connection as 5G.  Network operators are working on slightly different variations of the technology, which makes it difficult to provide an explicit answer.

According to the Next Generation Mobile Network Alliance, 5G will need to have high speeds and capacity at low latency compared to the 4G network.

In simple words, 5G is considered to be highly capable of carrying more data and all that at a higher speed. It has the capability to move around obstacles thereby providing you broader coverage. And that is names like BT, Nokia, and Ericsson are all increasingly investing into researching and developing the 5G technology. So they are soon to come out with a standardized industry definition.

 Let us compare the speed between 5G and 4G

5G is considered to be remarkably faster than the 4G. But the speed depends on which wireless carrier you are speaking to. Take for example NGMN that aims at getting 5G to 20Gpbs speeds and 1-millisecond latency. If it is possible, you will be able to download at the speed 40 times faster than today’s 4G network. With the coming of the 5G network, you will be able to download files, play online games and pay for things in the blink of an eye. Also, this network will play a vital when it comes to the success of the smart homes and self-driving cars.

Other Prominent Benefits

The 5G technology is considered to provide up to a million connections per square kilometer. This will play a vital role in creating smart cities. So the countries like India which has launched a breakthrough initiative of building smart cities, which are going to make the most of this lighting fast network as it will connect up millions of small, low-power devices, from traffic lights to wearable.

A Look at How It Works

For 5G technology which is expected to be rolled out by 2020, you will need advanced ICT infrastructure. Based on a type of encoding system called OFDM, the network will use new frequencies that will have super potential to store a lot more data at a time. Instead of being projected out of big towers, the network will use frequencies that will travel through a network of smaller cells, for example, Wi-Fi routers. This all will make the whole network system more robust and efficient.

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News & Events

Things to Watch Out in MWC: Mobile World Congress 2017

Mobile World Congress

Mobile World Congress

The biggest confluence of mobile fans and tech experts, Mobile World Congress is going to kick start in February in the Barcelona.  The event will run from 2nd February through 2nd March 2017. As usual, it will be full of new phones, tablets, and networks. In addition, this year event is expected to see much more things from AR, VR to Voice interfaces.

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News & Events

Which is better – Corporate Job or Startup?

Corporate Job or Startup

With social startups and the Internet gaining attention in the media from the last couple of years, many people would think that joining a small business is the best career move. And, as there are plentiful benefits of working in a startup environment, big companies also offer a lot. So which is better- Corporate Job or Startup? Read below to know in detail.

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News & Events

USA Wearables Market is Not Doing Good

wearables

Wearables Market in USA

Apple may still be asserting that sales of its Apple Watch are “going great,” but in general, the wearable device class is not growing at the rates anticipated earlier. As from sources, Wearables such as Fitbit and Apple Watch were projected to grow over 60 percent year-over-year from 2015-2016. However, the company is now shortening that estimate down to just 25% growth this year.

In contrast to other device categories, wearables gadgets have struggled to gain footing beyond early adopters. And with smartwatches, customers struggle to find a reason to buy.

The eMarketer analyst Nicole Perrin started that before Apple Watch came to the picture, fitness trackers conquered the space. At present, health and fitness tracking remain the key selling point for the new sorts of wearable devices, Apple Watch added.

However, Apple hasn’t influenced everyone that a smartwatch is something they require, particularly considering the higher prices in contrast with standard fitness trackers for the enhanced functionality of watches.

The company projects that 39.5 million U.S. adults will use a wearable gadget with internet connectivity at least once in a month. Conversely, this is much less than the 63.7 million eMarketer estimated earlier in October 2015. The use of wearable gadgets will only reach 15.8% of the population, and is only predicted to rise to 21.1% by 2020.

eMarketer isn’t the only firm identifying the issues in the wearables market. Earlier this month, IDC reported that the number of smartwatch were on the decline, with Apple falling to fourth place after a 71% year-by-year fall in total shipments. However, Fitbit topped the category with 23% of the market and 5.3 million units shipped in the quarter.

In addition, IDC had said this past October that smartwatch sales were failing completely, with entire shipments down to 51.6% from the same time previous year.

Apple had replied to IDC’s recent report by hyping the Apple Watch’s success in contrast with its own previous sales. Apple CEO Tim Cook stated that the sales of Apple Watch hit a record at the first week of holiday shopping, and that the present quarter is on track to be the best so far.

It’s not unanticipated that the sale of Apple watch was better than before during the 2016 holidays – after all, this is the real time of the year where people prefer to raise their spending. Moreover, Apple launched a new version of its smartwatch ahead of the holiday season which likely added to the bump.

However, it seems that this bump may not be able to save the wearable category all together.

Source:https://techcrunch.com/2016/12/21/u-s-wearable-market-is-doing-much-worse-than-expected/

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News & Events

Use of lot to Monitor And Predict Air Pollution

Air Pollution

Air Pollution

Modern Technologies such as lot can be considered very useful in fighting the ever-increasing pollution. This choking war will need to be fought at two fronts – firstly minimizing pollution and secondly predicting and reacting on real-time basis. This brings us to tracking and monitoring parameters that raises air pollution levels in cities.

Customized sensors can help in recording, storing and analyzing data. With rise in affordable sensors which collect data and with modern storage capabilities, new options keep on emerging, assisting in tracking pollution in a more clear way in real time with reduced costs. Therefore, they are useful in decisions aimed at predicting and preventing pollution. Incorporated with other data sources like the weather station, demographic, and social media data, analysis can be used to yield real-time insight for actions to enhance air quality.

This new technology will provide us with important insights as how to solve this serious issue, which means higher chances to resolve them. Knowing where pollution is actually coming from and how much amount of is present in the air will help make swift and precise actions to overcome it?

Let’s take an example, when sensors detects that air pollution is getting increasing in a particular area, traffic police can be asked to move traffic to other routes which are less congested. Likewise, other responses could comprise method such as allocation of extra medical staff in areas where larger number of patients with respiratory ailments are residing, regulating industries about pollution, etc. Such methods will help in managing manage the issue on a real-time basis. Pollution can also be tackled by leveraging this technology by making smarter use of public resources like energy or water. For example, sensor-enabled street lights could automatically adjust it after analyzing the number of people present in an area at a particular time.

As per a recent study, air pollution is responsible for taking lives of more than 5.5 million people worldwide every year and half of these deaths occur in China and India mainly. Delhi’s toxic smog scenario is a wake-up call for everyone. A much needed action should be taken now – not only by the government but also by the citizens to curb any such recurrences in the future. If the country wants to progress on the path of growth and development, this is the time to act.

Source:http://tech.firstpost.com/biztech/national-pollution-day-internet-of-things-can-help-reduce-pollution-351010.html

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Do More with New Instant Game Feature in Facebook Messenger

Facebook Messenger

Instant Game in Facebook Messenger

If you are bored with texting feature of Facebook Messenger and looking for something new exciting feature, well your wait is over then. With the Facebook Messengers’ new Instant Games, you can now challenge friends for high scores for games such as Space Invaders, Pac-Man, and Words with Friends Frenzy. These games are available right from your message threads. They are quick to load as they are built on the HTML5 mobile web standard, which makes the quick to load as compared to clunky native apps.

Now, Facebook Messenger has become more fun and interesting. With the facility to play games directly in your messaging conversations, if you are looking for a reason to unite with your friends who live on the other corner of the world, you can play a round of Words with Friends: Frenzy; or you can try to beat the score of your roommate at Space Invaders; and moreover, you can challenge your brother to Pac-Man, EverWing, TRACK & FIELD 100M, Galaga, and many other exciting Instant Games. This fun gaming experience will be first launched in 30 countries, and is available for latest Android and iOS operating systems.

In the latest version of the Messenger app, simply open a conversation with your friend or even friends, and touch the game controller icon located just below where you type text. Then, just select a game to start playing it right away. After finishing a round, your friends in the conversation will see your score and will be able to challenge you back. You can even search games within the Messenger search field, or also on News Feed where one can play solo or challenge friends back in the Messenger. Games on Messenger are the first to be launched on Facebook’s new Instant Games cross-platform gaming experience.

Fun, social, and ready for action, games on Messenger include score-based leaderboards, in-context chat, and group thread conversations to beat, boast and praise.

There are one billion people who use Messenger every month. They connect, chitchat and share in many different ways. They do this by sending Emojis, Stickers when words aren’t sufficient, tapping on Instant Video to share pics with friends and family after an awesome day, or making an instant voice call to tease and talk. Now they can join and challenge each other over their favorite games. This seems to be the beginning for games on Facebook Messenger — wait for new titles to be included, and for different ways to play. Game is on!

Source: https://techcrunch.com/2016/11/29/messenger-instant-games/

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News & Events

Amazon Web Service Drops Price for Its Storage Services With Introduction of New One

amazon web service

Amazon Web Services

Today, Amazon Web Services (AWS) announced a significant drop in the price of its storage services. The company also introduced several new features for developers who wish to use the Glacier cold storage service of AWS.

The new prices which most of the developers will be concerned about are of S3, which is AWS’ primary cloud storage service. Unlike the six pricing tiers previously, S3 will now feature only three: 0-50 TB; 50 TB-500 TB; and 500+ TB. In most of the places, the prices for S3 will fall by about 20 percent.

In case of Glacier, which AWS’ cold storage service for data that one want to keep in a safe spot but would not be using too much, the price drops are even more significant. In three of the AWS regions (Ireland, Oregon and Northern Virginia), you can now store your data for a mere $0.004 GB/month. This is a straight 43 percent drop in the price of Amazon Glacier.

The more important news for Glacier user is the addition of 2 new retrieval choices. Glacier is set up in a way that it usually takes a while before a data is ready for download. And, this is what lets AWS to provide the service at a very low price; however it can only be used for cold storage and nothing else. Now, Amazon is introducing 2 new option to Glacier which lets users to pay a little extra to receive their data quicker — or one can save a little more by receiving it even slower than Glacier’s default 3 to 5 hour waiting period.

Now, with the new ‘expedited’ option, you will just need to pay $0.03 per 1 GB and $0.01 per request when you get back data and you will get your download within 5 minutes. Amazon Web Services claims that this feature will work best for users who have data in TBs in Glacier.

Moreover, there are 2 types of expedited data retrievals: one is on-demand and second is provisioned retrievals. While On-demand retrievals functions as per the rules mentioned above, Provisioned retrievals are different from it. They will cost about $100 per unit making sure that the facility for your expedited retrieval is available whenever you require it. Every $100 unit promises that you will be able to perform 3 expedited retrievals every 5 minutes with up to 150MB/second throughput. In case you don’t go for these extra units, the expedited retrievals will only be allowed when the capacity to accomplish them will be available.

Furthermore, in case you don’t mind how much time it takes to retrieve your data out of Glacier, then the latest ‘bulk’ options is perfect for you. In bulk option, you retrieve requests may take about 5 to 12 hours, but it will only cost $0.0025 per 1 GB and $0.025 for every 1,000 requests.

Well, a really great news for folks looking to or already are taking services from AWS.

Source: https://techcrunch.com/2016/11/22/aws-drops-its-storage-prices-and-launches-new-cold-storage-retrieval-options/

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