News & Events

700000 Apps Removed By Google From Play Store That Hijacked Phones For DDoS Attacks

Play Store

search giant Google recently threw out as many as android apps from its play store. Many of these apps had over 5 million downloads.

a team of researchers from several top tech firms has written a post to share information about the cyber attacks from a botnet that affected a number of apps on google play store this month.

the team also wished to know what is being done to curb further ambushes by cyber criminals

according to the post published by cloud delivery firm Akamai late on Monday, multiple content delivery networks (cdns) and content providers were subjected to significant attacks from a botnet dubbed ‘wirex’ on August 17.

a botnet is a network of private computers infected with malicious software and controlled as a group without the owners’ knowledge.

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News & Events

Android 8.0 Gets An Official Name, Oreo

Android 8.0

Google, exactly five months after unveiling the first beta build for the Android O mobile operating system, has given it an official name – Oreo. The 8.0 Android version was unveiled at the time of the solar eclipse event. The search giant few days ago already confirmed that it will be unveiling the official name of Android O on August 21.

Since past few months there were rumours suggesting the company to name Android ‘O’ as Oreo, given the dessert’s popularity across the globe. As the tradition goes, Google has been naming its Android versions after a dessert – Eclairs, Froyo, Gingerbread, HoneyComb, Ice Cream Sandwich, Jelly Bean, KitKat, Lollipop, Marshmallow and Nougat.

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News & Events

21st August- Launch Date Of Next Version Of Android

Launch Date

After having a series of Android version from Android 1.0, the first commercial version of the software, which was released on September 23, 2008, to Android 7.1 Nougat released On October 19, 2016. Now on 21st August 2017, Google has officially announced the launch date of next version of Google’s mobile operating system Android O.

Today, the company has decided to reveal the name of the next Android operating system and showcase some of its new features in an event in New York. They have also released a teaser video hinting at the name of Android ‘O’.

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News & Events

The Prominent Mobile App Development Company in GoodFirms Research

Mobile App Development Company

Mobile technology has brought a radical change in the lives of people. It has made the world small and connected us with all our necessities and luxuries. However, this has increased the use of smartphones among the users which has compelled various business verticals to consider this wherewithal strategy. Thus, enterprises and startups began to search for an expert mobile app development company which can provide commendable end-to-end mobile solutions.

According to the recent research executed by GoodFirms, AppSquadz is one of the prominent mobile app development company that excel in providing customized mobile applications. It follows a strict architecture specially designed to understand the key business challenges and provide the best mobile solution. The company comprises 80+ in-house development team members who are technically proficient and updated with the current trends.

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News & Events

Snapchat To Let Brands Know The Number Of Users Saw Their Ads & Visited The Place

Snapchat

In the rising competition between Snap Inc. and Facebook Inc., the strategy of both seems to be copying each others. While Facebook is copying product feature of Snapchat, the later is also seems to be copying business playbook of Facebook. Not more than a year after Facebook officially began computing the brick-and-mortar traffic that its advertisements generate — taking from Google’s playbook — Snapchat is gearing to launch its own version of this measurement and including additional ways for marketers to send users from Snapchat to their stores.

Paramount Pictures, Wendy’s and 7-Eleven, were some of the earliest brands to test Snapchat’s measurement tool that tracks the number of users who use Snapchat in a brand’s actual location, like a restaurant or retail store, and then checks how many of those users had seen an advertisement from the brand on the mobile application. Snapchat is capable of telling if someone visited the location of a brand and that person uses Snapchat in that place. However, for this the app should be opened as the app is not allowed to track user’s location when the application is running in the background.

The measurement tool of Snapchat’s Snap shows advertisers the number of people who visited their location had seen the ad of the brand ad on Snapchat. Not only this the tool also tells as how many visitors didn’t see the ad but use Snapchat. Although, advertisers can’t see Snap to Store measurements for single locations, according to the spokesperson, allude to privacy concerns.

In addition, marketers can also use the measuring tool to see number of visitors who got attracted to its ad by comparing the group that saw a brand’s advertisement on Snapchat with the group that didn’t. These comparisons will show that how many visitors visited the location without seeing the ad and how many came because of the ad. Moreover, advertisers can even classify these visitors as per their age groups, gender, region, state, and region and ad type. If things go smoothly, Snapchat might also introduce classification Categories such as gamers, sports fans and beauty expert.

Snapchat is also planning to add location-related categories to its Snap Lifestyle Categories, like and “department store shoppers” and “big box store shoppers.” Also, the company is amending some changes is present categories such as “fitness enthusiasts” and “travel enthusiasts” to appeal to people who use Snapchat at places such as gym, airport etc. Snapchat is also going to use data from PlaceIQ (a location-based analytics firm) to define the audience segments for location-related targeting categories.

Well, it seems that the competition between the Snapchat and Facebook is going to stiffer and bigger in coming times. Only time will tell what exactly the companies have in their mind.

Source: http://marketingland.com/snapchat-will-tell-brands-many-people-saw-ads-visited-stores-restaurants-211859

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Business, News & Events

Mobile App Market to Grow 270% to $189 Billion by 2020, with Games Accounting for 55%

mobile app market

Mobile App Market to Grow 270% to $189 Billion by 2020

It is projected that the mobile app market will grow 270% i.e. from $70 billion in 2015 to whooping $189 billion by the year 2020. It has been noted that time spent in apps usage has increased 114 percent from the last three years i.e. 2014 to 2016. By the year 2020, it has been calculated that games will have a share of 55% of app store revenues. Also, other categories such as shopping and transportation will witness growth as well.

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News & Events

Samsung to Launch Galaxy S8 Tonight

Galaxy S8

Everyone anticipated the Smartphone giant will unveil its new flagship, the Samsung Galaxy S8 and S8 Plus at the Mobile World Congress which was held back in February in Barcelona. However, to everyone’s surprise, Samsung is hosting a separate event to introduce the new Smartphone models. Samsung is going to launch Galaxy S8 and S8 plus tonight in a special event. The handset will be available in two models with difference in their screen size.

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News & Events

Instagram Announced the Inclusion of Ads in Stories

Instagram Announced the Inclusion of Ads in Stories

Instagram

Instagram Stories is now having as many users as the last number you heard about Snapchat. And now, it is quickly ‘shifting to monetize its vast audience. Apart from the new 150 million daily users statistics, today Instagram announced the inclusion of ads in Stories. The “UNCLICKABLE” 5 second photo and 15 second video ads emerge between various people’s stories and are skippable. Instagram will also offer business accounts with analytics on the reach, replies, impressions, and exits of their Stories.

Monetizing the feature just after the 5 months of its launch in August may seem unwise and might potentially slow its speedy growth. It scored 100 million dailies in two months, credit to Stories appearing on the top of the home screen of Instagram feed instead of a different tab or application.

The new Story ads will ultimately be released worldwide on all interfaces, but it will first be inspected over the next several weeks with a group of 30 associates, comprising General Motors, Nike, Capital One, and Netflix. About 70 percent of Instagram users are following a business, and 1/3rd of the most-watched Stories were created by businesses on Instagram, so the company believes that its partners can make ads which won’t bore people into shutting the app. Moreover, they’ll be able to see analytics on their Stories via Insights button on their profiles.

For the time being, Stories ads will be vended on a cost – per thousand impressions basis and valued through auction, with any duration of view counting as an impression instead of requiring to play for 3 seconds to make it counted as a view. At present, there is no option to swipe or click to open the website of the advertisers, but might be incorporated in near future.

Users will not see any signs of the ads until they watch a couple of friends’ Stories in succession. When the application automatically moves from the end of one story to the start of another, Instagram will put in an ad with a label “Sponsored” on it. Ads will be either comprising a photo lasting up to 5 seconds or a video lasting up to 15 seconds. Users can either watch the ad to completion before it automatically moves to the next friend’s story, or they can simply swipe to skip it.

Well, it’s a bold move considering the tenure of this feature being less than six months.

Source url:https://techcrunch.com/2017/01/11/instagram-stories-hits-150m-daily-users-launches-skippable-ads/

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News & Events

What to Expect in 5G Technology

5G Technology

5G Technology

Once considered a luxury, now the fast increasing demand for streaming services, social media and online games has created the need for a high-speed internet. Our Smartphones today consume more data than ever before and this is expected to increase in the time to come. 5G technology will improve the downloading speed as compared to 4G network.

With the world becoming more connected, there arises the need for a network that supports emerging technologies such as self-driving cars, virtual reality and the Internet of Things.

So what can we expect from 5G technology? And how soon will our phones are using this next generation technology that is expected to provide lighting fast connection?

Let Us Look At the Definition of 5G

No official definition that distinguishes a wireless connection as 5G.  Network operators are working on slightly different variations of the technology, which makes it difficult to provide an explicit answer.

According to the Next Generation Mobile Network Alliance, 5G will need to have high speeds and capacity at low latency compared to the 4G network.

In simple words, 5G is considered to be highly capable of carrying more data and all that at a higher speed. It has the capability to move around obstacles thereby providing you broader coverage. And that is names like BT, Nokia, and Ericsson are all increasingly investing into researching and developing the 5G technology. So they are soon to come out with a standardized industry definition.

 Let us compare the speed between 5G and 4G

5G is considered to be remarkably faster than the 4G. But the speed depends on which wireless carrier you are speaking to. Take for example NGMN that aims at getting 5G to 20Gpbs speeds and 1-millisecond latency. If it is possible, you will be able to download at the speed 40 times faster than today’s 4G network. With the coming of the 5G network, you will be able to download files, play online games and pay for things in the blink of an eye. Also, this network will play a vital when it comes to the success of the smart homes and self-driving cars.

Other Prominent Benefits

The 5G technology is considered to provide up to a million connections per square kilometer. This will play a vital role in creating smart cities. So the countries like India which has launched a breakthrough initiative of building smart cities, which are going to make the most of this lighting fast network as it will connect up millions of small, low-power devices, from traffic lights to wearable.

A Look at How It Works

For 5G technology which is expected to be rolled out by 2020, you will need advanced ICT infrastructure. Based on a type of encoding system called OFDM, the network will use new frequencies that will have super potential to store a lot more data at a time. Instead of being projected out of big towers, the network will use frequencies that will travel through a network of smaller cells, for example, Wi-Fi routers. This all will make the whole network system more robust and efficient.

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News & Events

Things to Watch Out in MWC: Mobile World Congress 2017

Mobile World Congress

Mobile World Congress

The biggest confluence of mobile fans and tech experts, Mobile World Congress is going to kick start in February in the Barcelona.  The event will run from 2nd February through 2nd March 2017. As usual, it will be full of new phones, tablets, and networks. In addition, this year event is expected to see much more things from AR, VR to Voice interfaces.

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