iPhone Apps Development

The Best Ways to Promote your iPhone Application

iPhone Application

App Promotion is as crucial as App development. It is no point developing a superior application if you cannot target it to the correct users and retain them. Since the iOS application market is the largest, it is imperative your app doesn’t get lost in the sea. This article talks about the various ways you can deploy to promote you iPhone application and make it reach the desired target audience. Keep reading to figure out iPhone app promotion hacks.

1) Reviews:

Submitting your app for reviews at review sites will help your app get a good eye. One must send their app for review to various websites like 148Apps.comAppAdvice.com etc, to make sure your app has ample quality reviews. If these sites consider your app worthy, you can also be featured by them and acquire relative publicity.

2) Social Media:

Today, the easiest way of app promotion is advertising on social media. By taking to sites like Google plus, Facebook, Twitter, one can promote throughout the world. Aggressive social media promotion can lead to large successful campaigns as well.

3) Pitch your App to Influencers:

Believe it or not, influencers are key promoters today. They have an organic connect with the users and can be great promoters if they too connect with the app.

4) Create a Landing Webpage:

Create a well defined and optimised website page for your app. This page must contain all relevant keywords which help your app be discovered in searches. It can contain a video description, pictures and screens of your app.

5) Create Paid and Free Versions:

If your app is paid, make sure to device some free versions. This enables a fresh user to explore the app features and then go on to purchase it. Also, a free version of the app can help your get raw, first hand reviews.

6) Create an App Forum:

An app forum gives your users a chance to interact and give useful reviews about the application. It also helps in support and development of the application.

7) Search Marketing:

It is wise to invest in advertising platforms like Google Adwords, Yahoo Search marketing and Bing search marketing. They offer keyword related marketing which can be leveraged to promote your app.

8) Create and Share Interesting Infographics:

Invest time and ides in creating engaging content like infographics. These catch attention easily and help you promote your app to a much larger platform. A check on these and you can definitely overcome your app promotion woes! Try them out.

If you need more ideas about promoting your iPhone app, Contact us with your queries and we’ll love to sort them out.

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How Much Does It Cost To Develop A Taxi Booking App Like Ola Or Uber

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Travelling by shared or rental cab has become the more convenient way of commuting for thousands of people these days. Technology is advancing and so is the pressure to develop high quality functioning apps which can serve many people. Taxi booking applications are one such vertical where millions of people engage to book taxis for their commute. If you want to develop a similar application like OLA or Uber, how much will it cost you in terms of amount and time? How much investment should you make to gain maximum returns, what is the least amount in which you can engage most customers and develop a fully functional taxi booking app. We have the just the right kind of support that you may need.

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News & Events

Snapchat To Let Brands Know The Number Of Users Saw Their Ads & Visited The Place

Snapchat

In the rising competition between Snap Inc. and Facebook Inc., the strategy of both seems to be copying each others. While Facebook is copying product feature of Snapchat, the later is also seems to be copying business playbook of Facebook. Not more than a year after Facebook officially began computing the brick-and-mortar traffic that its advertisements generate — taking from Google’s playbook — Snapchat is gearing to launch its own version of this measurement and including additional ways for marketers to send users from Snapchat to their stores.

Paramount Pictures, Wendy’s and 7-Eleven, were some of the earliest brands to test Snapchat’s measurement tool that tracks the number of users who use Snapchat in a brand’s actual location, like a restaurant or retail store, and then checks how many of those users had seen an advertisement from the brand on the mobile application. Snapchat is capable of telling if someone visited the location of a brand and that person uses Snapchat in that place. However, for this the app should be opened as the app is not allowed to track user’s location when the application is running in the background.

The measurement tool of Snapchat’s Snap shows advertisers the number of people who visited their location had seen the ad of the brand ad on Snapchat. Not only this the tool also tells as how many visitors didn’t see the ad but use Snapchat. Although, advertisers can’t see Snap to Store measurements for single locations, according to the spokesperson, allude to privacy concerns.

In addition, marketers can also use the measuring tool to see number of visitors who got attracted to its ad by comparing the group that saw a brand’s advertisement on Snapchat with the group that didn’t. These comparisons will show that how many visitors visited the location without seeing the ad and how many came because of the ad. Moreover, advertisers can even classify these visitors as per their age groups, gender, region, state, and region and ad type. If things go smoothly, Snapchat might also introduce classification Categories such as gamers, sports fans and beauty expert.

Snapchat is also planning to add location-related categories to its Snap Lifestyle Categories, like and “department store shoppers” and “big box store shoppers.” Also, the company is amending some changes is present categories such as “fitness enthusiasts” and “travel enthusiasts” to appeal to people who use Snapchat at places such as gym, airport etc. Snapchat is also going to use data from PlaceIQ (a location-based analytics firm) to define the audience segments for location-related targeting categories.

Well, it seems that the competition between the Snapchat and Facebook is going to stiffer and bigger in coming times. Only time will tell what exactly the companies have in their mind.

Source: http://marketingland.com/snapchat-will-tell-brands-many-people-saw-ads-visited-stores-restaurants-211859

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iOS Application Development for Business Applications

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