“Experience” might qualify as the most influential buzzword of 2016—especially when modified by “user” and “customer.” That’s a good thing. The most forward thinking Companies were focused on delivering an exceptional customer experience all along, of course, but now the rest of the business world has caught on to the importance of that practice.
Similarly, providing an Excellent User experience was always the point of great design, but now more companies recognize the critical role UX plays in delivering products and services, driving company growth, and advancing innovation.
Designing beyond apps and screens- Apps and the development of other new ways to deliver interactions via screens have been hot design trends for the past several years. But driven in part by consumer demand from increasingly tech-savvy users, designers are already thinking past apps and screens.
Storytelling by design- Bringing new ideas from insight to action entails overcoming many obstacles. In the past, R&D shops developed new concepts, conducted extensive testing, and sold cutting-edge ideas to Developers.
We are web designers and developers- As obvious as our work is (we build interactive media applications) there's a deeper meaning to what we do. We analyse design problems and explore different concepts to solve them. This also means that we think of the communication between a device and the user. We develop that communication. We design what the user sees and does.
One interesting evolution is in the power of the multiplatform experience. Instead of products being accessible on one specific device and platform, slowly, everything is designed to have a fluid experience so you can recognize the same experience on multiple platforms. Saying that, it's important to understand that each device and platform has its own strengths and weaknesses.
A great example is how Twitter translates the web experience to a mobile experience, and make both platforms successful by using the platform specific strengths to improve the features of their product.
Graphical User Interface- The graphical user interface isn't exactly the future; rather it's a current way of designing interfaces. The idea of graphical user interfaces is that you complete visual tasks to receive results, such as clicking on a link to open a new page.
Natural User Interface- The natural user interface is the current evolution we're facing. It's already used today, though to a lesser degree and it isn't really being used in the standard web environment. It's only a matter of time before the integration of natural interaction will become more prominent.
Organic User Interface- While we're still slowly moving from graphical user interfaces to natural user interfaces, a third spectacular evolution is on its way. Although it may take a while before we see and use it, it's closer than might seem at first sight. An organic user interface means that we manipulate the actual physical shape or position of a device to control it.
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